Trustpilot

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Boost your online reputation. Engage with customers. Drive sales through authentic feedback.

Pricing: $259/mo.

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Category

Review Management

Platform

Pricing

Freemium

Launched

2007

About Trustpilot

Trustpilot offers a robust platform for businesses to enhance their online reputation, engage with customers, and drive sales through authentic customer feedback.

Key Features:

Automated Review Collection: Streamline the process of gathering customer reviews through automated feedback requests.
Customizable Review Forms: Tailor review forms to gather specific feedback relevant to your business.
Review Analytics: Access detailed analytics to track customer sentiment and identify trends in feedback.
SEO Integration: Improve search engine visibility by integrating Trustpilot reviews into your website and marketing materials.
TrustScore Display: Showcase your TrustScore to build credibility and trust among potential customers.
TrustBox Widgets: Use customizable widgets on your website to display reviews and encourage new ones.
Sentiment Analysis: Gain insights into customer feelings towards your brand through advanced sentiment analysis tools.
Third-Party Integrations: Connect Trustpilot with other platforms for seamless data sharing and enhanced functionality.
Free Plan Benefits: Take advantage of the free plan, which allows businesses to send up to 50 review invitations each month, providing a cost-effective way to gather customer feedback and build a foundation for reputation management. Additional benefits include access to basic review analytics and the ability to display a TrustScore on your website.

Use Cases:

Enhancing Brand Reputation: Actively manage and respond to reviews to improve public perception and brand loyalty.
Driving Sales: Leverage positive reviews to boost conversion rates; products with multiple reviews are significantly more likely to sell.
Market Research: Analyze customer feedback to identify strengths, weaknesses, and opportunities for improvement in products or services.
Improving Customer Engagement: Responding to reviews fosters a sense of community and shows customers that their opinions are valued.
Optimizing Marketing Strategies: Use insights from reviews to refine marketing messages and target audiences more effectively.

How Trustpilot Works:

Create a Business Profile: Set up a profile on Trustpilot that accurately represents your business and its offerings.
Invite Customers to Review: Actively solicit feedback from customers post-purchase through personalized invitations or automated requests.
Respond to Reviews: Engage with customers by responding to their reviews, addressing concerns, and thanking them for positive feedback.
Showcase Reviews: Display Trustpilot ratings on your website, in email campaigns, and across social media platforms to enhance credibility.
Analyze Feedback: Regularly review analytics provided by Trustpilot to understand customer sentiment and make informed business decisions.

Frequently Asked Questions

What is Trustpilot?

Trustpilot is an online review platform that allows consumers to share their experiences and opinions about businesses and services. It helps businesses gather feedback, improve their services, and build trust with potential customers.

How does Trustpilot work for businesses?

Trustpilot offers both free and pro plans. The free plan allows businesses to create a profile, send upto 50 review invitations, and respond to reviews. The pro plan offers additional features, such as advanced analytics and more.

How can I respond to a negative review?

Businesses can respond to negative reviews directly on their Trustpilot profile. It’s essential to address the customer’s concerns professionally, provide solutions if possible, and show that you value their feedback.

How can I encourage customers to leave reviews?

You can encourage customers to leave reviews by sending follow-up emails after a purchase, providing links to your Trustpilot profile, and asking for feedback in-person or through social media. Offering excellent service also naturally leads to positive reviews.

How do I integrate Trustpilot reviews on my website?

Trustpilot provides various integration options, such as widgets and APIs, that allow businesses to display their reviews and ratings directly on their websites. You can find these options in your Trustpilot account.

How does Trustpilot ensure the authenticity of reviews?

Trustpilot uses various techniques, including AI and manual moderation, to verify the authenticity of reviews. They monitor suspicious activity and encourage genuine feedback from verified customers.

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