Umami

Umami Analytics is an open-source, privacy-focused web analytics tool designed to provide website owners with essential insights without tracking personal data or using cookies.

Key Features:

• Privacy-Focused: Does not collect personal data or use cookies, ensuring GDPR compliance.
• Open Source: Users can inspect, modify, and self-host the software, allowing for full control over analytics data.
• Lightweight Tracking Script: The script is under 2 KB, minimizing impact on website load times.
• Real-Time Analytics: Offers immediate insights into visitor behavior and website performance.
• Custom Event Tracking: Users can track specific actions (e.g., button clicks, signups) with customizable data properties.
• UTM Parameter Tracking: Automatically captures UTM parameters for effective marketing campaign measurement.
• Multi-Site Management: Manage analytics for multiple websites from a single Umami instance.
• Intuitive Dashboard: A clean and easy-to-navigate interface that simplifies data analysis.

Use Cases:

• Website Performance Monitoring: Track page views, unique visitors, bounce rates, and referral sources in real time.
• Marketing Campaign Analysis: Measure the effectiveness of marketing efforts through UTM tracking.
• User Behavior Insights: Analyze how users interact with different features on the website.
• Customer Journey Reporting: Understand user navigation paths to optimize website performance and user experience.
• Team Collaboration: Share access with team members while maintaining control over data.

How Umami Works:

1. Set up and install: Download and install Umami on a server or hosting platform.
2. Embed tracking script: Add a lightweight tracking script to your website’s code.
3. View data: Use the dashboard to access visitor data, track page views, events, and referrers.
4. Customize tracking: Define custom events and actions for tracking specific interactions.
5. Monitor in real-time: See visitor interactions and traffic sources as they happen.