Umami Open-Source Website Analytics Tool

Umami

Get insights into your website’s traffic and performance without tracking personal data.

Pricing: $20/mo.

Platform

Launched

About Umami

Umami Analytics is an open-source, privacy-focused web analytics tool designed to provide website owners with essential insights without tracking personal data or using cookies.

Key Features:

  • Privacy-Focused: Does not collect personal data or use cookies, ensuring GDPR compliance.
  • Open Source: Users can inspect, modify, and self-host the software, allowing for full control over analytics data.
  • Lightweight Tracking Script: The script is under 2 KB, minimizing impact on website load times.
  • Real-Time Analytics: Offers immediate insights into visitor behavior and website performance.
  • Custom Event Tracking: Users can track specific actions (e.g., button clicks, signups) with customizable data properties.
  • UTM Parameter Tracking: Automatically captures UTM parameters for effective marketing campaign measurement.
  • Multi-Site Management: Manage analytics for multiple websites from a single Umami instance.
  • Intuitive Dashboard: A clean and easy-to-navigate interface that simplifies data analysis.

Use Cases:

  • Website Performance Monitoring: Track page views, unique visitors, bounce rates, and referral sources in real time.
  • Marketing Campaign Analysis: Measure the effectiveness of marketing efforts through UTM tracking.
  • User Behavior Insights: Analyze how users interact with different features on the website.
  • Customer Journey Reporting: Understand user navigation paths to optimize website performance and user experience.
  • Team Collaboration: Share access with team members while maintaining control over data.

How Umami Works:

  1. Set up and install: Download and install Umami on a server or hosting platform.
  2. Embed tracking script: Add a lightweight tracking script to your website’s code.
  3. View data: Use the dashboard to access visitor data, track page views, events, and referrers.
  4. Customize tracking: Define custom events and actions for tracking specific interactions.
  5. Monitor in real-time: See visitor interactions and traffic sources as they happen.

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Frequently Asked Questions

Yes, Umami is fully GDPR-compliant. It does not collect personal data, use cookies, or track visitors across sites, ensuring it adheres to privacy regulations.

No, Umami is designed to be lightweight, with minimal impact on website performance. The tracking script is small and efficient, ensuring it won’t slow down your site.

No, there is currently no mobile app for Umami Analytics. However, the web-based dashboard is responsive and can be accessed from any device, including mobile phones, through a browser.

Umami collects anonymized data about your visitors, including page views, referrers, and user interactions (like button clicks), but it does not track personal data or use cookies.

Umami is a privacy-focused alternative to Google Analytics. Unlike Google Analytics, it does not track personal data, use cookies, or collect excessive amounts of information. Umami is also open-source and self-hosted, giving you full control over your data.

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Umami Website Analytics Open Source No Cookies

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