UseFathom.com is a privacy-focused website analytics platform that provides essential insights into website traffic without compromising visitor privacy or requiring complex setups.
Key Features:
- Simple Dashboard: All key data on a single page, allowing quick insights into website performance.
- Event Tracking: Track custom events like newsletter sign-ups, button clicks, or ecommerce sales to understand user interactions.
- Email Reports: Schedule automated reports to receive data updates without logging in.
- Campaign Tracking: Use UTM parameters to measure traffic and conversions from marketing campaigns.
- Data Retention: Keep historical data indefinitely for long-term analysis.
- SEO-Friendly: Lightweight and fast, doesn’t slow down your website.
- Handles Traffic Spikes: Built to scale and handle sudden increases in website visitors.
- Developer-Friendly: Easy integration with various websites and frameworks.
Use Cases:
- Understanding Website Traffic: Get essential data on page views, unique visitors, top pages, and referrers.
- Measuring Campaign Performance: Track the effectiveness of marketing efforts with UTM parameters.
- Improving User Experience: Identify popular content and potential areas for improvement based on user behavior.
- Privacy-Conscious Analytics: Gather essential data without compromising visitor privacy or relying on intrusive tracking methods.
How UseFathom.com Works:
- Simple Setup: Add a small JavaScript snippet to your website for quick integration.
- Dashboard Overview: Access a clean and user-friendly dashboard with key metrics at a glance.
- Filtering & Searching: Easily filter and search data to find specific insights.
- Custom Events: Set up event tracking to understand user interactions with specific elements on your site.
- Reports & Exports: Receive automated reports or export data for further analysis.
