Microsoft Clarity

Clarity.Microsoft.Com helps users understand how people use their website.

It captures data on how users interact with your site, such as where they click, what they ignore, and how far they scroll. This data can be used to improve the user experience of your website.

Key Features:

• Session recordings: Clarity records user sessions so you can see how people are actually using your website.
• Heatmaps: Clarity creates heatmaps that show you where users are clicking and scrolling on your website.
• Form analytics: Clarity tracks how users interact with your website forms, so you can see which forms are working well and which ones need improvement.
• Insights: Clarity provides insights into how users are finding your website, what they are doing on your website, and where they are going after they leave your website.

Use Cases:

• Improve the user experience of your website: Clarity can help you identify areas of your website that are confusing or difficult to use, so you can make changes to improve the user experience.
• Increase conversions: Clarity can help you identify areas of your website that are not converting users into leads or customers, so you can make changes to improve the conversion rate.
• Reduce bounce rate: Clarity can help you identify why users are leaving your website without converting, so you can make changes to reduce the bounce rate.
• Improve website performance: Clarity can help you identify areas of your website that are slow to load, so you can make changes to improve the performance of your website.

How Clarity.Microsoft.Com Works:

1. Easy Setup: Install the Clarity tracking code on your website to start collecting user data.
2. Real-time Data Collection: Clarity captures anonymous user interactions in near real-time.
3. Intuitive Dashboards: Explore user behavior insights through visual heatmaps and session replays.
4. Automated Insights: Clarity’s AI-powered algorithms surface actionable recommendations.
5. Privacy Focused: Clarity masks sensitive user information by default to protect privacy.