Lulu Self Publishing Book Platform Print on Demand Logo

Lulu

Create, publish, and distribute your ebooks, print books, and photo books without inventory.

Pricing: $0 (Platform Fee Applies).

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About Lulu

Lulu (Lulu.com) is an online platform that specializes in self-publishing, print-on-demand services, and distribution for authors. It allows users to publish a variety of formats, including print books, eBooks, calendars, and photo books.

Key Features:

  • Print-on-Demand: Authors can print books as needed, eliminating the need for inventory.
  • Multiple Formats: Supports various formats including paperback, hardcover, eBooks, calendars, and photo books.
  • High Royalties: Authors receive 80% royalties on print books and 90% on eBooks sold through the Lulu bookstore.
  • Global Distribution: Books can be distributed to over 40,000 retailers including Amazon and Barnes & Noble.
  • Customization Options: Users can choose from different binding types, cover finishes, and paper types.
  • Professional Services: Offers additional services like cover design, editing, formatting, and marketing assistance.
  • ISBN Provision: Lulu provides ISBNs for authors who do not have their own.
  • User Control: Authors maintain full control over their content, pricing, and rights to their works.

Use Cases:

  • Self-Publishing Authors: Ideal for writers looking to publish their work without going through traditional publishing houses.
  • Small Publishers: Useful for small publishers who want to offer print-on-demand services without large upfront costs.
  • Educational Institutions: Schools can use Lulu to publish educational materials or student projects.
  • Businesses: Companies can create custom manuals, reports, or promotional materials.
  • Artists and Photographers: Useful for creating portfolios or photo books that showcase their work.

How Lulu Works:

  1. Create an Account: Users sign up for a free account on Lulu.com to start publishing.
  2. Upload Content: Authors upload their manuscript and select the desired format and specifications for their book.
  3. Customize Options: Users choose binding type, paper quality, cover finish, and other customization features.
  4. Set Pricing: Authors set the retail price of their book while considering the production costs and desired royalties.
  5. Publish and Distribute: Once finalized, users can publish their book and choose distribution channels (Lulu bookstore or global retailers).
  6. Sales Tracking: Authors can track sales through their account dashboard and receive royalties based on sales made.

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Frequently Asked Questions

You can publish various types of books, including novels, non-fiction, children’s books, photo books, textbooks, and eBooks. Lulu supports both print-on-demand and digital formats, so you can create physical or electronic versions of your work.

Publishing a book on Lulu is free. You can upload your files and design your book without any upfront costs. However, you will incur printing costs when customers purchase physical copies, and Lulu takes a small percentage of your royalties for distribution services.

Yes, Lulu offers global distribution options that allow you to sell your book on Amazon, Barnes & Noble, Ingram, and other major retailers. You can also distribute eBooks through platforms like Apple Books and Kobo.

Yes, you retain full ownership and copyright of your book. Lulu acts as the publishing platform but does not claim any rights to your content.

Lulu provides a free ISBN for users who want to distribute their book globally, or you can purchase your own ISBN if you prefer to retain complete control over distribution.

Your royalty earnings depend on the retail price you set and the cost of printing (for physical books) or platform fees (for eBooks). Lulu allows you to choose your profit margin, and the platform calculates your earnings based on your selected price and distribution options.

Yes, Lulu offers a cover design tool that allows you to upload your own design or use their templates. You can also hire a professional designer to create a custom cover outside of Lulu.

Once you complete the publishing process and approve your proof copy, your book can be available for sale on Lulu’s store immediately. For global distribution (Amazon, Barnes & Noble, etc.), it may take a few weeks for the book to appear on other platforms.

Lulu provides a variety of print options, including different binding styles (perfect-bound, coil, or hardcover), paper types (standard or premium), and trim sizes. You can customize your book to match your specific needs.

Yes, customers are responsible for shipping costs when purchasing physical books. Lulu provides various shipping options, including standard, expedited, and international shipping.

Yes, Lulu allows you to set your book as private, which means only you or people with a specific link can view or purchase it. This is useful for personal projects, family albums, or custom business reports.

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