Pinterest Ads

Promote your products and services within the Pinterest ecosystem, and reach over 1B+ users.

Pricing: Varies. See pricing page.

Platform

Pricing

Launched

About Pinterest Ads

Pinterest Ads is a targeted advertising platform that allows businesses to promote their products and services within the Pinterest ecosystem. It integrates seamlessly into users’ feeds, making ads less disruptive compared to traditional social media advertising.

Key Features:

  • Ad Formats: Various formats including Promoted Pins, Video Pins, Carousel Ads, App Pins, and Shopping Ads.
  • Targeting Options: Advertisers can target users based on demographics, interests, behaviors, and search history.
  • Automated Campaign Setup: Simplified process for creating campaigns with predefined objectives.
  • Performance Tracking: Tools to monitor engagement, clicks, and conversions through the Pinterest Tag.
  • Visual Discovery: Ads are designed to blend with organic content, enhancing user experience and engagement.

Use Cases:

  • Brand Awareness: Increase visibility for new products or services among a visually-engaged audience.
  • Driving Sales: Promote specific products directly to users who are actively searching for similar items.
  • Lead Generation: Collect contact information or sign-ups through targeted campaigns.
  • App Promotion: Direct users to download mobile applications via Promoted App Pins.
  • Seasonal Marketing: Capitalize on trends and seasonal events to boost engagement and sales.

How Pinterest Ads Works:

  1. Creation: Users start by selecting an objective like traffic, brand awareness, or conversions.
  2. Ad Design: Choose or create a pin, which could be an image or video, tailored for Pinterest’s format.
  3. Targeting: Set up who should see the ads based on various demographics, interests, or behaviors.
  4. Budgeting: Set daily or lifetime budgets for campaigns, with options for automated or manual bidding.
  5. Launch: Once the ad is set up, it goes live, appearing in users’ feeds, search results, or related pins sections.
  6. Analytics: Users can track performance through Pinterest’s analytics to see engagement, closeups, clicks, and conversions.

Read More

Frequently Asked Questions

To create a Pinterest Ads account, sign up for a Pinterest business account, navigate to the Ads Manager, and follow the prompts to set up your campaign.

You can create various ad types, including Promoted Pins, Promoted Video Pins, Promoted Carousels, Shopping Ads, and Collections.

Targeting options include interest targeting, keyword targeting, demographic targeting, and retargeting users who have previously engaged with your content or website.

Costs vary based on bidding strategies, targeting options, and competition. Advertisers can set a daily or lifetime budget to control spending.

Success can be measured through Pinterest Analytics, which provides insights on impressions, clicks, saves, engagement rates, and conversions.

There is no set minimum budget, but starting with a reasonable budget is recommended to test and optimize your campaigns effectively.

Industries such as fashion, home decor, beauty, food, and travel often see significant success with Pinterest Ads due to the visual nature of the platform and user interests.

Pinterest Ads Advertising Platform Featured Image

Reviews

Low-effort reviews like “Great app, I love it” or “I didn’t like it” aren’t very helpful for users or app creators. Please tell us more about your experience.

Ratings

Great0%

Good0%

Decent0%

Bad0%

Terrible0%

Creator of Pinterest Ads?
Claim it now.

Get access to this page:

  • Convert noFollow to doFollow.
  • Add/edit SEO-friendly title, tagline, and description to your liking.
  • Embed intro video.
  • Get notified on new reviews.
  • Respond to reviews, get access to daily in-depth analytics.
  • Change affiliate link to direct link.
  • Lifetime listing (doesn’t expire).

This site is protected by reCAPTCHA. Google Privacy Policy and Terms of Service apply.

Traffic Stats.

All services are Online.

MavTools is a Stripe Climate Member.