Fathom

UseFathom.com is a privacy-focused website analytics platform that provides essential insights into website traffic without compromising visitor privacy or requiring complex setups.

Key Features:

• Simple Dashboard: All key data on a single page, allowing quick insights into website performance.
• Event Tracking: Track custom events like newsletter sign-ups, button clicks, or ecommerce sales to understand user interactions.
• Email Reports: Schedule automated reports to receive data updates without logging in.
• Campaign Tracking: Use UTM parameters to measure traffic and conversions from marketing campaigns.
• Data Retention: Keep historical data indefinitely for long-term analysis.
• SEO-Friendly: Lightweight and fast, doesn’t slow down your website.
• Handles Traffic Spikes: Built to scale and handle sudden increases in website visitors.
• Developer-Friendly: Easy integration with various websites and frameworks.

Use Cases:

• Understanding Website Traffic: Get essential data on page views, unique visitors, top pages, and referrers.
• Measuring Campaign Performance: Track the effectiveness of marketing efforts with UTM parameters.
• Improving User Experience: Identify popular content and potential areas for improvement based on user behavior.
• Privacy-Conscious Analytics: Gather essential data without compromising visitor privacy or relying on intrusive tracking methods.

How UseFathom.com Works:

1. Simple Setup: Add a small JavaScript snippet to your website for quick integration.
2. Dashboard Overview: Access a clean and user-friendly dashboard with key metrics at a glance.
3. Filtering & Searching: Easily filter and search data to find specific insights.
4. Custom Events: Set up event tracking to understand user interactions with specific elements on your site.
5. Reports & Exports: Receive automated reports or export data for further analysis.